CJ takes bibigo rice campaign to Times Square

CJ CheilJedang is stepping up its US marketing for Hetbahn instant rice with a campaign spanning Times Square billboards, social media and influencer partnerships. Sold in the US as “bibigo…

Hyundai, LG Energy Solution give used EV batteries a second life

Hyundai Motor Group has joined LG Energy Solution, Hyundai Engineering and Wonik PNE to test an energy storage system that repurposes retired electric vehicle batteries to power fast-charging stations. The…

Seoul shares end lower on inflation fears

Seoul shares ended lower Thursday as surging oil prices, driven by escalating tensions in the Middle East, fueled inflation concerns ahead of the release of key US inflation data. The…

APR expands Medicube’s global footprint with pop-up tour

Korean beauty company APR will run a series of Medicube pop-up stores in the US and Europe to strengthen its presence overseas. The first location will open in New York…

US Navy chief visits Hanwha Philly Shipyard amid $150b shipbuilding push

Acting US Secretary of the Navy Hung Cao visited Hanwha Philly Shipyard in Philadelphia as South Korea and the United States move forward with a $150 billion shipbuilding cooperation initiative,…

Seoul unveils 86.1 trillion-won bid to join world’s top three cities

Blueprint pairs recruitment-to-settlement support for foreign talent with integrated payment app for international tourists The Seoul Metropolitan Government is betting on global talent and a smoother experience for foreign tourists…

KFC Korea expands regional partnership with Taiwan, Hong Kong

KFC Korea has signed a memorandum of understanding with KFC’s Taiwan and Hong Kong operations to deepen cooperation on menu development, marketing and restaurant operations. The agreement was signed Aug.…

Lee returns to mounting domestic strains, tough alliance calls

Lee’s approval rating plunges 7 points to 43%, lowest since inauguration President Lee Jae Myung returned from France on Thursday to a sliding approval rating as domestic challenges escalate and…

W2.55tr divorce ruling could reshape Smilegate ownership

Founder Kwon Hyuk-bin would retain control, but wife’s potential 35% stake could block major corporate decisions A record-breaking divorce settlement of 2.55 trillion won ($1.9 billion) is on pace to…

Hanwha Ocean clinches 680 bln-won frigate project from Thai Navy

Hanwha Ocean Co., a South Korean shipbuilder, has won a 680 billion-won ($505.17 million) contract to build one frigate for the Royal Thai Navy, Thai media reports and industry officials…