KB News Desk
Global superstar G-Dragon has been
named the official ambassador for the 48th session of the UNESCO World Heritage
Committee, which will be held in Busan this month.
The National Heritage Administration announced on July 3 that G-Dragon was
selected for his significant global influence that extends beyond K-pop into the
broader realms of culture and art. The agency highlighted his commitment to
addressing social issues and spreading public culture through his artistic
endeavors.
In his role as ambassador, G-Dragon will spearhead campaign activities to
promote the protection of world heritage. His public interest organization, the
Juspeace Foundation, which he established in 2024, will collaborate with UNESCO
to launch the ‘Heritage in Peace’ campaign on July 10. The initiative aims to
encourage citizens, corporations, and cities to participate in heritage
preservation.
Donations raised through the campaign will be contributed to the UNESCO World
Heritage Fund, supporting sites endangered by conflict, climate change, and
natural disasters. G-Dragon is set to appear in promotional videos and at events
to convey a message of “peace through culture and participation.” A
representative for the artist said, “World heritage is a common asset that all
of humanity must protect together. We want to deliver a message of peace that
many people can empathize with and act upon.”
This marks the first time South Korea will host the World Heritage Committee
since joining the convention 38 years ago. The main conference will take place
in Busan from July 19 to July 29.
G-Dragon’s PEACEMINUSONE
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