Coway expands B2B push with tailored appliance care

Coway is expanding its business-to-business operations with customized product recommendations, installation and maintenance services.

The home appliance rental company is targeting growing demand from hotels, offices, schools and other commercial facilities seeking products and services tailored to their operating environments.

Drawing on more than 30 years of experience in appliance care, Coway recommends products based on factors such as available space, room layout and usage patterns. Its dedicated installation teams then configure and install the products for each site.

For hotels, Coway assesses individual room layouts and conditions before recommending products.

After installation, dedicated corporate service teams provide regular hygiene inspections and filter replacements, reducing the maintenance burden for customers.

The company has secured contracts with NongHyup branches, CJ affiliates and Megastudy, while expanding its presence in the hotel industry.

Coway supplies products to five-star hotels including Conrad Seoul, Grand Hyatt Seoul, Paradise Hotel Busan and Banyan Tree Seoul. It installed water purifiers in every guest room at Ventimo Hotel, the first hotel in Jeju to adopt them throughout the property, and supplied both water purifiers and air purifiers to all rooms at Jeju Shinhwa World.

The company also serves customers in the retail, financial and construction sectors and has won air purifier procurement contracts from the Seoul, Ulsan and Jeju education offices.

“We provide solutions tailored to each corporate customer based on more than 30 years of experience and customer trust,” a Coway official said. “We will continue to expand our products and services for corporate customers and strengthen our B2B business.”

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