KB News Desk
Samsung Electronics will open Galaxy Experience Space in seven major cities worldwide after Galaxy Unpacked Event 2024, scheduled for Wednesday in Paris.
The spaces will allow visitors to experience its new Galaxy models and enhanced Galaxy AI, the company said Thursday.
Samsung has decided to hold this year’s second half of the Galaxy Unpacked event in Paris, where the Summer Olympic Games will take place.
At the new model unveiling event, Samsung is expected to reveal new foldables, the Galaxy Ring, a wearable device, new wireless earbuds and new Galaxy smartwatches.
Samsung said its Galaxy Experience Space will be operated in Seoul, Paris, New York, Berlin, Tokyo, Dubai and Jakarta. The company added that the Seoul location will open on Thursday, while other locations will open on Wednesday.
Visitors try out Samsung Electronics’ Galaxy S24 smartphones at Galaxy Studio at Times Square shopping mall in Seoul, Jan. 18. Courtesy of Samsung Electronics
The Galaxy Experience Space will feature various areas with different concepts, allowing visitors to vividly see what daily life might look like with the new products and Galaxy AI in terms of creativity, productivity and communication.
“Considering summer is the peak season for holidays and extensive travel, these Galaxy Experience Spaces embrace a voyage concept, inviting users to see how different Galaxy AI features can enrich every trip,” Samsung said.
Regarding the Unpacked event, Samsung aims to solidify its position as a leader in the foldable smartphone segment that it created. It also aims to diversify its Galaxy ecosystem and provide users with a more convenient IT life by unveiling various new types of products.
“As Samsung continues to evolve Galaxy AI and take it one step further, we’re committed to delivering unique and optimized Galaxy AI experiences to best suit each form factor, from the newest Galaxy Z series to the broader Galaxy ecosystem,” Jamie Park, vice president and head of the experience marketing group at Samsung, said.
