KB News Desk
Rising girl group Hearts2Hearts
is proving their ‘it girl’
status with the successful release of their second mini-album, ‘Lemon Tang’. To
celebrate the comeback, the group has launched a series of collaborations with
various popular brands, creating a major buzz.
As of July 3, Hearts2Hearts has partnered with a fashion and beauty store to
release a special collection featuring their official character, ‘Hakkyuha,’ and
artwork inspired by the new album’s concept. They also teamed up with a premium
ice cream brand to launch a new flavor that matches the song “Lemon Tang,”
combining sour lemon, soft cheesecake, and popping candy.
To celebrate the ice cream launch, a special pop-up concept store will be open
in Apgujeong, Seoul, until July 12. The collaboration relay also includes a
partnership with a self-photo booth brand, which has released a special
high-angle photo frame for fans.
This commercial success is matched by their musical achievements. Hearts2Hearts
took home their first win for the title track “Lemon Tang” on the July 2
broadcast of Mnet’s ‘M Countdown’.
The group is set to continue promotions with performances on KBS 2TV’s ‘Music
Bank’ on July 3 and MBC’s ‘Show! Music Core’ on July 4. Additionally, members
Yuha, Stella, and Eina will serve as special MCs for this week’s ‘Show! Music
Core’.
