KB News Desk
Company will erect new high-end hotel in Seoul by 2028
By Jung Da-hyun
Paradise Group is set to elevate customer experiences by introducing new travel products and revamping its casino offerings, with a particular focus on attracting international visitors, the hotel operator said Tuesday. It aims to go beyond traditional services, catering to the evolving trend where customers increasingly value unique and diverse experiences.
The group has been actively engaged in the integrated resort, hotel, gaming, travel and leisure sectors since 1972. This year, the company is set to advance its growth strategy, dubbed the “Beyond No. 1, Paradise Value Up Project,” marking a new milestone in the hospitality industry.
It plans to broaden its influence among leading tourism companies by focusing on casinos, hotels and complex resorts, positioning itself as a premier experience creator. As part of this initiative, the company aims to establish a strong presence in the luxury hotel market and accelerate its involvement in the casino industry.
Paradise Group has unveiled its strategy to target the Chinese market, which is expected to recover gradually after the COVID-19 pandemic. The group sees it as a key driver for future sales growth.
“If the Japanese market has progressed significantly, I believe there is now substantial potential in the Chinese market,” Choi Jong-hwan, CEO of Paradise Group, said during a press conference at Paradise City on Incheon’s Yeongjong Island.
“Particularly for Jeju Island, many see it as an opportunity given that Chinese visitors can now enter visa-free.”
In September, Paradise Casino Walkerhill will open a new space optimized for a high roller game exclusively for VIPs, spanning 383.31 square meters.
Choi Jong-hwan, CEO of Paradise Group, announces the group’s strategy and sales performance during a press conference at Paradise City on Yeongjong Island, Incheon, Tuesday. Courtesy of Paradise Group
The group also plans to develop various travel products aimed at attracting Chinese tourists and will host K-culture events to enhance offerings.
Additionally, Paradise Casino has introduced an artificial intelligence digital interpretation screen for the first time in the tourism industry. This screen provides real-time interpretation in 13 languages, including Southeast Asian languages, Russian, Arabic, French and English. It enables smoother communication with international customers and improves overall customer convenience.
To enhance its casino offerings, Paradise Group plans to implement an alliance strategy with its four casinos in Seoul, Incheon, Busan and Jeju. Leveraging a substantial customer base of 1.07 million, the group intends to integrate the operating systems of these casinos to optimize marketing efforts.
In addition, it will open a new lounge at Gimpo International Airport in August, showcasing the strengths of Paradise’s casino operations and the competitiveness of its services.
Furthermore, Paradise Group is set to commence construction on a flagship hotel in eastern Seoul’s Jangchung-dong, a key project for the company this year.
Scheduled to open in 2028, the hotel aims to solidify Paradise’s leading position in the high-end hotel sector. It will be 18 floors tall with approximately 200 rooms and will have an additional five basement levels, spanning 13,950 square meters.
Aiming to establish a premier hotel in Seoul, the project promises to set a new benchmark in the hospitality industry. It will offer all-suite accommodations, premium services for foreign VIPs, luxurious Korean-style cuisine and wellness amenities.
“Sorry to say this, but I don’t think there are any decent hotels in Seoul,” Choi said.
“We will build a truly high-end hotel in Seoul.”
